AMA Alliance
Medical Family Health Care Advocates
AMA Alliance is the largest organization representing the family of medicine in the United States. They needed ePageCity to develop a new website that gives them the ability to support medical families through advocacy and education. Our team began this task by offering a color scheme which tore away from their old gray look, allowing for a more pleasant browsing experience. Variants of light colors consisting of bold purples and bright blues provides the perfect backdrop and aesthetics for a content based site. To finalize the design, our team strategically incorporated gradients with highlights for a dynamic, three dimensional feel. The next focus was on the navigation that was split into two parts: a utility navigation for site specific information and a prominent main navigation specifically for health care advocacy. Below the navigation, a large and prominent headline feature on the homepage which has fresh news updates fed from their inner page news module to keep content fresh; six well defined calls to action accompanied with a search bar allows visitors to quickly find information.
