Pure Air Heating & Air Conditioning
Catering to Chicagoans' Indoor Comfort Needs
Given the company’s mission to provide clean air to customers, and with green being the color most often associated with nature, we wanted the visitor to make this association upon visiting the site; thus we chose a forest green gradient as the main homepage color and used a lime variation in the footer. The emblematic polar bear image on the homepage is another key feature of the natural design. Pure Air also wanted to make it very clear that they provide 24-hour emergency service to their customers, as this is a major draw, and so this information is prominently displayed in the masthead alongside their newly developed logo.
