Blog

August 4, 2014
How To Design Website Content That Truly Conveys Your Brand’s Message. Does your business need web page payout services?

Having your company represented professionally and consistently on the World Wide Web is necessary for a business’ overall success. A website is more than a simple business validation tool: it is the essential medium for providing valuable service and product information to both your current and potential customer base. Your company’s successful Internet presence will open a wider net for reaching new customers, locally, nationally and even globally. But, with great power, comes great responsibility.

We find ourselves repeatedly answering identical questions from our clients in regards to the best way to layout content. Here is a list of best practices to follow when developing and laying out new content in order to improve your company’s website.

July 11, 2014
If you need your website redesigned, ePageCity is the Chicago website redesign firm you've been searching for

You know the feeling. Even though you were happy with your design when the site first launched, you are now less impressed. You have expanded your business in the past few years, yet your site poorly represents your new services and doesn’t reflect who you are now. You take a look at your competitor’s website and say, “Wow! Their site looks a lot better!” You reach the hard reality. My web design is a failure! What Do I Do Now? Take this 5 minute test.

May 14, 2014
Would your Current Website Be Fired? Make Sure Your Website Keeps Working For Your Brand Online

Your website is a lead generation and branding mechanism, creating new business opportunities for you. You can judge its value (like a quarterly employee review) with the same metrics as your regular employees. If your site isn’t accomplishing your goals, it may be time for a change. Here are four reasons why your website should be handed a pink slip and why you may need a new business website design.

April 25, 2014
Combining Your SEO and Content Marketing for Explosive Rankings Results

Downtown Apartment Company came to ePageCity with the goal of increasing their visibility in organic search for apartment brokers. This would be a challenge in a saturated, competitive market, which also deals with a dwindling amount of properties to promote in Chicago. This would be an even more unique challenge considering the niche for which they wish to appear. 

April 1, 2014
It's April Fool's Day Joke Time Here at Chicago-based ePageCity Web Design + SEO

Comedian Lewis Black noted that the economy must be turning around because if Facebook is worth 50 million dollars, imagine what real sh*t’s going to be worth!

It seems like every other day is April Fools’ on Wall Street with news of some high tech company going public and raising billions of dollars before they even make a dime.
 

March 19, 2014
Does Your Businesses Website Have a Homepage Designed to Convert Visitors into Costumers? If not, it needs one.

The use of strong messaging and visuals is just as important for websites, especially for the homepage. Once current customers or prospective leads get to your website you need to engage them with value propositions and visual messaging to encourage action to read more, submit a contact form, pick up the phone, make a donation, etc.

February 12, 2014
Why Your Web Hosting, Website Designers, and Search Engine Optimization Team Should Be Under the Same Roof

Imagine building a house you were going to use as an income property. You’ve purchased the land but need to go out and find an architect, a construction company, a rental agent, and a property manager to make your endeavor fruitful. Now picture that you had the ability to work with one company that had an architectural design team to handle the aesthetic and spatial arrangement of your home, a construction crew to handle the actual build, and then a property management arm to draw in potential tenants and look after the security and maintenance of your investment. No juggling contacts or acting as the in-between for coordinating requests and meetings for something you are trying to hire team members to do in the first place. You shouldn’t need to be the project manager for your own initiative. 

January 20, 2014
How To Write Great About Us Page Content for Your Website

Just take a moment and think about the last few “About Us” sections you’ve read through. How many of them meandered so far off course they veered into James Joyce territory?  How many of them were so short and mysterious that you’d need to call in Sherlock Holmes before you’d be able to extract a meaningful connection to the company, culture, or personnel? More importantly, how many of you realized that what I asked was a partly a trick question? 

December 16, 2013
Designing and Developing Online Retail Stores with the Shopify e-Commerce Platform

Shopify is an e-commerce platform used by over 70,000 online retailers. Its rapid growth is a result of a strong focus on management to offer retailers an easy-to-use base system that can be extended with their App store. Just like your iPhone or Android has apps that extend your phone’s functionality, Shopify has applications that extend your store’s functionality.

November 12, 2013
Having a Responsive Web Design is the Best Option For Mobile SEO

Google recommends using responsive design because it allows a single website to offer a visitor an optimal user-experience regardless of their device or its screen size. It also leverages typically ignored SEO factors while making it easier for Google to assess a website for standard search rankings metrics. Having a responsive website might not fix all of your optimization issues, but it has to be a central component of any mobile conscious digital marketing strategy.

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