Having your company represented professionally and consistently on the World Wide Web is necessary for a business’ overall success. A website is more than a simple business validation tool: it is the essential medium for providing valuable service and product information to both your current and potential customer base. Your company’s successful Internet presence will open a wider net for reaching new customers, locally, nationally and even globally. But, with great power, comes great responsibility.
We find ourselves repeatedly answering identical questions from our clients in regards to the best way to layout content. Here is a list of best practices to follow when developing and laying out new content in order to improve your company’s website.