Blog

Use Meta tags to increase traffic from Facebook Users

Article by Jason Martino | May 9, 2013

On many websites today, you will see a Facebook “Like” button somewhere on the site, perhaps on a product you are viewing or a blog post. If you click on the Facebook Like button, you will share a story about the web page you are viewing on your Facebook timeline and your friend’s Facebook news feeds. The story will contain a picture, a text description, and a link back to the web page.

By placing Facebook Meta tag code (formerly Facebook’s Open Graph protocol) on your product’s web page, you can define exactly how your product will appear in Facebook.

Use Meta tags to increase traffic from Google and Bing

Article by Jason Martino | March 20, 2013

Here's How Amazon's Page Title Meta Tags Appear in Google's Search Results

A Meta tag is a hidden element on your web page that you can’t normally see without going into your web browser’s settings and viewing the HTML source code of the web page. They are hidden from view in the invisible <head> section of a web page, a place where only search bots, computer programs, and web nerds care to explore. Even though you can’t see them, they are incredibly helpful in increasing traffic to your website. However, they don’t just work by themselves; you need to know about the different types of Meta tags and how to set them if you want your website to have an advantage.

Behind the Curtains: The Login Link

Article by Jason Martino | December 18, 2012

You’ve seen it on countless websites (maybe even on your own site): that link in the upper right corner or within the footer navigation that reads "client login", "member area", "sign in" or simply just "login". What actually lies behind those curtains, however, differs from one website to the next.

Classic Childrens Clothing: The Art of the Outfit

Article by Erin Horan | December 4, 2012

With the recent launch of the Chicago luxury children’s online boutique, Odile shoppers of the eCommerce store www.shopodile.com got their hands on some valuable new ways to shop for the lovable kids in their lives. If you are a regular online shopper, you know that sites like J.Crew and Nordstrom include opportunities to view and purchase an entire outfit, including numerous individual pieces or various designers, with relative ease. With the recent re-launch of the Odile website, the shop’s founder and owner, Camille Cozzini, unveiled a similar tool that allows her clientele (or shall we say her clientele’s parents) to shop individual ‘looks’ or complete ensembles for girls, boy and baby.

Reinforcing Your Products & Services with Photo Galleries

Article by Erin Horan | November 14, 2012

Nearly all websites, including Gossip columns, news outlets, online stores, and service-oriented organizations utilize photos and imagery to drive home their message. Overall, the use of visual aids, including photos, serve as learning tools to spark interest, better grasp abstract ideas, and put topics in context.